In my latest piece for Local Call I tackle conscious consumption – the most prominent approach to combating climate change in recent years. I point out that even setting aside the costliness of environmentally-friendly products, it is rarely possible to choose them exclusively, and the information required to estimate what one’s best choice is for the environment is way beyond what consumers can figure out for every single product. I place this trend within the broader context of the neoliberal turn, and point out the deeply anti-democratic sentiment embedded in the idea that our consumer choices are an expression of democracy – one which excludes those with less time and money on their hands.